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TigerDirect, one of the most
successful direct marketers in the industry, and a recent acquisition of GLOBAL DirectMail, introduced
in May 1994, a completely new concept in software catalogs: the new Graphics
Express Catalog, the first mass-market, dual-platform, total spectrum graphics catalog; quickly becoming the Ultimate Catalog of Graphics
Applications, Hardware, Fonts, Digital Stock Photos, Clip-Art, and more --for
PC/Windows and Macintosh platforms. The Graphics Express Catalog expands upon
Tiger's expertise and marketing might by focusing on the area of computer
graphics, publishing, animation, and presentations. The catalog was
conceived by Tim McGuinness as an outgrowth of his successful line of graphics
content products under the WorldArt brand.
Graphics Express provides the largest possible product mix targeted
towards the broadest spectrum of graphics buyers on both the PC and MAC
platforms. As a complete graphics resource publication, this catalog features
and highlights a wide variety of products, consisting of: the staple
main-stream graphics products, as well as completely new releases, and the
hard to find products. Products featured and highlighted in the catalog
include: major graphics applications; graphics content, hardware such as
printers, tablets and scanners; peripherals; and accessories. Graphics
content products advertised include: fonts, stock photo collections, clipart,
backgrounds, borders, and textures. It also includes a wide range of graphics
utilities, and other related products and accessories. All are shipped from
our stock, from one of the most sophisticated product delivery systems in the
industry.
The Graphics Express advertising style provides much needed marketing
through education, aiding the buyer in obtaining the maximum benefit from
their graphics purchase. With its comprehensive coverage in each category ,
plus the complete story for these products, the catalog serves to educate the
consumer and expose them to products that would otherwise have escaped
notice. It explains each product in great detail, and is an essential
comparative tool for selecting products, and with its up-to-date information
that directly impacts the end-user's work product, it has become a must-have
publication for every graphics user. In addition, the very broad range of
graphics contents products makes Graphics Express an invaluable resource and
idea book, dramatically improving shelf life of the catalog.
Direct marketing is the hottest growth area in the computer products
business, and Tiger's Graphics Express is the ideal way to reach and gain
access to new and incremental graphics markets. Unlike any other graphics
catalog, Graphics Express also has the entire infrastructure, and broader
product range of TigerDirect's and Global's major multi-catalog direct-sales
organization behind it, better meeting the needs of both buyers and
manufacturers.
Graphics Express is
now mailed 6 times a year to 500,000 fully targeted, focused,
recent graphics buyers. Recipients of the catalog are carefully selected from
one of the largest lists in the industry , resulting in one of the most
productive lists of known buyers of graphics applications, hardware, fonts,
clip-art, and graphics utilities. This makes the Graphics Express Catalog the
first and most targeted catalog of its kind anywhere.
TigerDirect, with sales well over 100 million itself, and now
part of the GLOBAL group, has one of the largest, and most effective telesales
staff available. Couple this with Tiger's ability to cross-sell and up-sell,
means that Tiger delivers results, and with this catalog, brings a new level
of excitement and performance to the graphics product marketplace.
For further information or to participate in the Graphics
Express Catalog, contact your Tiger Marketing Manager or the Graphics Express
Catalog Manager, Tim McGuinness, at 305-529-6958.
(April 1996)
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