TigerDirect Launches A Major New Catalog

TigerDirect, the most successful direct marketer in the industry, introduces a completely new concept in software catalogs: TigerSoftware's New Graphics Express Catalog --The Ultimate Catalog of Fonts, Photos, Clip-Art, and more­ for PC/Windows and Macintosh platforms.

The Graphics Express Catalog, expands upon Tiger's expertise and marketing might by focusing on the area of computer graphics arts, desktop presentations, and desktop publishing. Expected to be the ultimate resource publication, this new catalog will feature and highlight a wide variety of products, as well as provide much needed marketing through education. By providing the how's and why's of using these products, plus significant and essential tips and techniques, this catalog will overcome many of the inherent limitations in this market. Tiger Graphics Express will explain how to use fonts and images to achieve improved communications, as well as the essential techniques that make it happen. By providing useful, up-to-date information that can directly impact the end-user's work product, Tiger Graphics Express will become a must have publication for any software user.

This catalog will contain completely new products, as well as the hard to find, and the main stream products. Products to be featured and highlighted in the New Tiger Graphics Express will include: Fonts, Stock Photo Collections, Clip-Art, Backgrounds, Borders, Graphics -Presentation -DTP Applications, Utilities, Support Hardware and Peripherals, Consumables, and Accessories. All will be shipped from stock, from the most sophisticated product delivery system in the industry .

Direct marketing is the hot growth area in the computer products business. Tiger Graphics Express is the ideal way to reach and gain access to new and incremental markets not being exploited now. Recipients of the catalog will be carefully selected from one of the largest lists in the industry, resulting in approximately 1 million known buyers of fonts, clip-art, graphics applications or utilities. This will make the New Graphics Express Catalog the largest, most targeted catalog of its kind anywhere.

TigerDirect, with sales nearing 100 million, has one of the largest, and best trained telesales staff available. Couple this with Tiger's ability to cross-sell and up-sell, means that Tiger delivers results, and with this new catalog, will bring a new level of excitement and performance to the graphics product marketplace.

For additional details, please contact Tim McGuinness, Graphics Express Catalog Manager.